I think you are dead wrong about that Z. I said it before they even named a champion, the WWE Universal Championship already has more prestige than the WWE World Championship without a champion or a lineage. It's a dopey name, the all red took some getting used to, but being on Raw (the flagship) and having guys like Reigns, Rollins, Balor, Owens, etc. in the hunt it felt way more important from the jump than Dean Ambrose and his SmackDown title.