It hasn't which is why I said it used to. They 360 has been out for 7 years now. However, the companies are starting to hint towards new consoles. Last E3 they were talking about possible future consoles. As far as I can tell it's on hold atm as everyone figures out where the gaming market goes thanks to piracy and DRM. Both Sony and Microsoft have said they are thinking about taking an Always On approach with the next console. Meaning in order to play your game you need to be connected online to their servers. However, with the fall out from Diablo 3 doing this and Ubisoft doing this the past few years, even with single player only games like AC2, they are probably sitting around trying to figure out what to do.
Not to mention Microtransactions are the next big thing thanks to Android, iOS, and Facebook. Lots of Publishers are trying to figure out ways to shoehorn that shit into their games. While I'm not opposed to Microtransactions as they can be done and implemented well without losing the experience (EX: Mass Effect 3 Multiplayer and buying of gear packs) there are also some very frightening rumors coming out. I like to believe they are EXTREME scenarios being used to help people understand WHAT a Microtransaction is and not something they are really planning on implementing.
The two big examples that scare the shit out of me are:
1) The CEO of EA in an video interview was caught describing how he wants to incorporate them into their big name brand games more and gave the example of "When out of ammunition in a Battlefield 3 match you'd have a message come up asking to pay $1 to reload your weapon." I do hope he is just using that to show what a Microtransaction is as if he is serious that's company suicide.
2) I can't remember which company gave this example but jesus christ is it stupid. Basically imagine playing the next Final Fantasy come out. You've been playing for a few days and racked up a good 100 hours of play time and are nearing the end. You're done for the day so you go to save the game when a message pops up saying "You've used your allotment of free saves. Please pay x amount of dollars for x amount of additional saves."
As I said I hope those are just extreme examples to illustrate what a Microtransaction is. If it isn't and these companies are planning on going down that path, well, kiss hardcore gaming and real games with meat to them good bye.