If anything, the notion that everyone needs a belt is what's ruining the build for these young guys. Clearly, Swagger wasn't ready to hold the World Championship, but they gave it to him anyway. Why? Because apparently, no matter how shittily they treat the titles, they think titles mean you get over. That's not the case. I don't want guys to hold the title. I want guys to get pushed and to mean something. Webby says that if you push everyone, you push no one, and he's right (I mean, LOOK at TNA), but at the same time, if you push nobody, then you get fans who clamor to see a bunch of guys get a decent push, and you get situations where people get pissed off when a guy like Barrett, who was clearly not ready to win the WWE Championship and after he was buried by Cena, was treated as such, didn't win the title at Survivor Series.
The WWE kept missing the boat on pushing new guys, and now, they have to scramble to elevate Punk, del Rio and Miz to make up for the years that they let Orton, Trips, Taker, Edge and Cena on top get stale. To deny that is to drink the Kool-Aid. Furthermore, to defend the booking by saying "oh well, it's Cenas world guys! LOL" despite the fact that he's clearly not growing the business is asinine to say the least. Cena sells merch to the existing fans, but when you're not bringing anyone new in, maybe it's time for you to share the spotlight.
I'm sorry but as long as wrestling is profitable there are gonna be top guys, and "superman" because people pay to see these people lose/win/talk/eat a bowl of cereal When people start paying to see R-Truth dance and stuff, then we can talk about this.
all they've done is create a revolving door of guys to feed to Cena, he doesn't have a main rival, he's had rivals, he's had people get the best of them.
This idea that no one is getting a push, look at Sheamus year, Barrett got a feud against the top draw in the company, what is there to bitch about. He comes in and goes straight to the top guy. It's predictable in how this goes by now
Show up on RAW
Get a hot push
If you;re good
Go to Smackdown, cool off, stay consistently booked.
What's hurt Barrett is this Corre stuff, since they haven't done anything, honestly (fantasy booking alert) i;d have fed him to Edge or even Rey, give him a good feud to keep him going strong, he takes all the momentum from feuding with Cena and you keep it rolling, until you cool off on him.
Is the WWE booking rock solid? no, but in terms of introducing new guys and getting them over enough to sustain a reaction, what more proof do you want, is the WWE depending on safety guys at the top, obviously not they are getting ready to have the Miz headline a with Cena and have Del Rio in the co-main spot.